"When we design a product, we need to relate to the child’s vision, making sure we develop products that meet their needs and encourage them to play, learn, and improve their motor skills and imagination. Our toys must be safe, practical, and adhere to Kid’s Concept’s high-quality standards. We usually start with a drawing on paper. From the beginning to the final tested product, the manufacturing process can take between 6 and 18 months, working closely with our qualified suppliers worldwide. I am someone who pays great attention to details and I love exploring and trying new things. We use different materials, combining textures and colors, whose combinations I find interesting. It's wonderful to be able to follow an idea from conception to the final product."