The idea for the textile transitional toy came from a grandmother who created this product for her granddaughter. This idea turned out to be brilliant, and customers were thrilled with the item, with the products practically flying off the store shelves. However, as this wonderful idea was adopted by more brands in the market, it no longer represented something original. Therefore, the company decided that it was time for a reinvention.

The result of this transformation is a brand that offers a new style of products, adapted to contemporary families, eco-friendly and socially responsible. Trendy colors, sustainable materials, durability... With this mindset, the new Label Label was born at the end of 2019. A collection of durable wooden toys was launched, and the brand is currently working on new projects and products to develop and continue its expansion.