Charlotte is the chief designer. With her classic lines, light color combinations, and original patterns, she continues the tradition of Scandinavian design.

For Charlotte, children are always the focus. Raising her own three children, she is aware of the special needs that children's clothing must meet.

Each style is adapted to be worn by the child and to last over time: adjustable elastic waistbands, enough room for movement, designed with style, and the use of natural fabrics, all aimed at ensuring well-being and mobility.

When wearing Wheat, children embrace a relaxed, high-quality, and comfortable Scandinavian lifestyle. The expressive design, combined with Charlotte's desire to meet the needs of consumers and producers, led to the development of a well-organized and successful company.