MUM MUAH is about the mother and her emotions; it's about the relationship between her old self and her new self, essentially about her present self. MUM MUAH is about self-identity and the courage to discover it.

The idea of MUM MUAH continuously emerges, with each child a mother holds in her arms after many weeks of profound "inner connection" with them. This idea came to Casiana, a fresh and enthusiastic new mom, but in different forms, this thought belongs to every mother around the world.

It’s a universal thought of every mother because it’s a thought each has about herself. Who am I? Who will I become?

The emotional journey of each one is stirring, almost initiatory. The transformation is immense: from "Born" to "The One Who Gives Birth."

You can be both a mother and a woman at the same time—be sure of that. Moreover, you can be an amazing mother because you are an amazing woman. And vice versa.